Twitter to discontinue its Vine short video service in the 'coming months'
21:53:00
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Twitter has announced that it will be discontinuing its Vine service within the coming months. For those unaware, Vine is a short-video sharing service that was founded in 2012. It was acquired by Twitter in the same year. The company also shared the news on its Medium blog.
"Today, we are sharing the news that in the coming months we'll be discontinuing the mobile app," read the post. The team however, did not mention how it plans to exactly 'discontinue' the service.
It has been mentioned that the Vine app or the website won't be affected by this move in any manner. Users will be able to access all their Vine videos and download them as well.
"We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made," the post added. The Vine team will be notifying users beforehand if any changes are made to the app or the website.
The short-video sharing service thanked all those video creators who contributed in making the service popular. "To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day."
The company detailed that it is working closely with creators and will soon be giving more updates on how it plans to move ahead, both on its blog and on its Twitter account.
According to The Verge website, the decision was taken after Twitter laid off several of its employees working in the Vine division. However, it has not been revealed how many employees were affected or whether they were moved into some different department.
As reported earlier, Twitter cut 9% of its work force in order to reaffirm the company's strategy to grow. The social media network giant reported a net loss of $103 million for Q2. Twitter reported a loss of $132 million in the same quarter last year.
"Today, we are sharing the news that in the coming months we'll be discontinuing the mobile app," read the post. The team however, did not mention how it plans to exactly 'discontinue' the service.
It has been mentioned that the Vine app or the website won't be affected by this move in any manner. Users will be able to access all their Vine videos and download them as well.
"We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made," the post added. The Vine team will be notifying users beforehand if any changes are made to the app or the website.
The short-video sharing service thanked all those video creators who contributed in making the service popular. "To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day."
The company detailed that it is working closely with creators and will soon be giving more updates on how it plans to move ahead, both on its blog and on its Twitter account.
According to The Verge website, the decision was taken after Twitter laid off several of its employees working in the Vine division. However, it has not been revealed how many employees were affected or whether they were moved into some different department.
As reported earlier, Twitter cut 9% of its work force in order to reaffirm the company's strategy to grow. The social media network giant reported a net loss of $103 million for Q2. Twitter reported a loss of $132 million in the same quarter last year.
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