Airtel Launches 4G Trials for Existing Customers in Mumbai

harti Airtel on Saturday launched its fourth
generation (4G) trials, exclusively for its existing
customers here, a company statement said.
As part of the initiative, customers across the city
can now avail a complimentary upgrade to Airtel
4G at 3G prices.
"The company will use this trial phase as an
opportunity to gather valuable customer feedback
around the quality of its 4G services and
assimilate these market insights into Airtel's
wider agenda of building a world-class 4G
network infrastructure for the city," the statement
said.
Announcing the beta launch, Ashok Ganapathy,
Hub CEO - Mumbai. Maharashtra, Goa & Gujarat
at Bharti Airtel Ltd said, "As an increasing number
of Indians show a preference for consuming data
and content over their mobile devices, we at Airtel
are excited to bring the power of 4G to our
customers in Mumbai. While launching Platinum
3G we significantly augmented our network and
now have made further investments in building a
robust 4G network here. For us, delivering a
compelling service experience to our customers is
our utmost priority. We want our existing
customers to be the first ones to enjoy the Airtel
4G experience and are offering them a free
upgrade to Airtel 4G at the same price as 3G."
The company said that to avail this offer, existing
customers with 4G ready mobile devices can walk
into any of Airtel's retail touch-points across
Mumbai and upgrade to a 4G SIM.
Airtel has also announced go-to-market
partnerships with Samsung and Flipkart to
proliferate 4G devices.
Earlier in April 2012, Airtel had launched India's
first 4G service in Kolkata.
Airtel's 4G services are now available across
India including Mumbai, Chennai, Bengaluru, Pune,
Chandigarh and Amritsar.